“To the attentive eye, each moment of the year has its own beauty, and in the same field, it beholds, every hour, a picture which was never seen before, and which shall never be seen again.”

-Ralph Waldo Emerson

In honor of Earth Day this year, Wildernest Outdoor Store  has partnered with the prAna Natural Power Initiative and is proud to announce that all the power used by Wildernest now comes from green-e certified wind power. As the PNPI literature states, “Wind generated power is a clean, renewable source of energy which produces no greenhouse gas emissions or waste products. prAna is an ancient sanskrit word which is often defined as pure energy, vitality of the spirit and most notably breath.” It naturally follows that wind energy would be perfect for such a company, and its retail partners.

In order to facilitate the switch from traditional power, prAna has committed to purchasing 6 million kilowatt hours of US EPA approved Renewable Energy Certificates or “Green Tags.” Because generating electrical power from wind sources still costs more than the more harmful but cheaper traditional methods, these Green Tags provide a much-needed financial incentive for energy producers. Currently only about 2% of the energy produced in this country comes from renewable sources, so efforts such as the PNPI are important to fuel further program development and foster public awareness of alternative energy sources.

To learn more about prAna’s initiative, visit www.prana.com/naturalpower.